Timothée Chalamet introduced as new face of Bleu de Chanel

Chanel have simply introduced that Timothée Chalamet would be the new ambassador of the Bleu de Chanel perfume. It marks the 27 year-old’s first ever collaboration with a magnificence or trend label. His first advert marketing campaign, shot by Mario Sorrenti, can be launched in June adopted by a brief movie directed by ‘good friend of the home’ Martin Scorsese within the autumn.

While it’s not essentially earth-shattering information {that a} main trend home is working with an acclaimed younger film star, Chalamet’s appointment appears like a progressive transfer for Chanel and an acknowledgment that depictions of recent masculinity are evolving. The French- American actor joins Chanel after the premature loss of life of Gaspard Ulliel, who was the primary ever male ambassador for the model and labored on campaigns for 12 years. Ulliel was a advantageous French actor however portrayed a extra conventional instance of what constituted ‘manhood.’ He was good-looking, chiselled, robust and within the Scorsese industrial from 2010 was tortured by recollections of a mysterious blonde girl. It’s 60 seconds of fantastically shot nightscapes, a moodily-lit press convention, two glamorous girls, a pair of large crimson lips and is Bond-like in its styling. It may be laborious to get away from the concept fragrance campaigns are sometimes about need and desirability, however with Chalamet, Chanel have recruited somebody that may deliver one thing else to the celebration – sensitivity, duality and one hell of a variety. This yr alone we’ll see him play a younger Willy Wonka, Bob Dylan and he’ll reprise his main position within the sci-fi epic Dune: Half Two.