Plus Eyewear Designer & Enterprise Proprietor, Autianna Wilson Creates the Plus Measurement Eyewear Marketing campaign She’d Like for All of Us to See
What number of of you put on glasses?! Can we discuss plus dimension eyewear campaigns and choices? Taking problem with the “obvious absence of plus dimension illustration in eyewear campaigns and promoting,” plus dimension optician, Autianna Wilson has determined to do one thing about it. This plus eyewear designer and enterprise proprietor tapped into the facility of AI to think about a plus dimension eyewear marketing campaign!
“As an optician who identifies as black, queer, and plus-size, and has a powerful following within the optical trade, I’ve all the time felt compelled to specific my opinions on varied subjects associated to inclusivity and variety.”
Autianna Wilson
Earlier than we dive into the marketing campaign, allow us to first introduce you to Autianna! Autianna Wilson, @opticalgoddess_, runs Eyewear Love Affair, a model that makes a speciality of each digital and in-person eyewear styling.
Autianna can be a licensed optician and advocate for impartial eyewear and is extensively often called the “Optical Goddess.” She lends her skilled steering in choosing frames, shares her in depth data of lenses, and boldly provides candid opinions on eyewear and vogue.
Curiously, Autianna has been engaged on launching her personal eyewear line and is decided to function predominantly plus dimension folks in her campaigns. She acknowledged the shortage of illustration in eyewear advertising and determined to have a little bit enjoyable with what she want to see.
“… as I refine my concepts for the road, I had a thought: what if I created an AI EYEWEAR CAMPAIGN showcasing distinctive eyewear designs and utilizing AI-generated representations of beautiful plus dimension people? My intention is to genuinely encourage eyewear designers and types to embrace extra range of their advertising efforts.”
Autianna Wilson
We’ve solely began to see the varied ways in which AI can be utilized, however we’re beginning to see the facility of AI harnessed on this inventive approach, particularly within the plus dimension area!
The Present Problem with Eyewear Designers and Manufacturers: The Want for Plus Measurement Eyewear Campaigns
What number of manufacturers or retailers have you ever seen that cater, embrace, or function plus dimension folks in eyewear campaigns? Give it some thought. Whereas there are distinctive components in designing for plus faces, it is a phase of vogue that largely goes unnoticed.
“Glasses are worn by folks of all styles and sizes, and it’s important to replicate this actuality in promoting. By solely showcasing skinny fashions, eyewear manufacturers inadvertently contribute to a distorted notion of who wears glasses, excluding a considerable portion of the inhabitants. Embracing range by the inclusion of plus-size people would ship a robust message that glasses are for everybody.”
Autianna Wilson
The principle benefit of that includes plus dimension people in eyewear campaigns is the flexibility to showcase how frames match on wider faces with distinctive facial options. From Autianna’s personal expertise, “Plus dimension folks usually have extra outstanding cheekbones, broader noses, and different facial attributes that differ from these of thin fashions.”
Through the use of plus dimension fashions, manufacturers can reveal how their frames accommodate a wider vary of facial traits. This may empower potential plus dimension clients to make extra knowledgeable buying choices. This strategy permits for larger transparency, as clients can visualize how the frames will look on people with related facial buildings.
Wouldn’t you really feel extra assured buying from a model whose fashions seemed such as you? Figuring out how an merchandise would look, marrying each vogue and performance? We might by no means get sufficient of those plus dimension eyewear campaigns. Nope.
Autianna additionally speaks to what eyewear advertising ought to appear like: “Inclusive eyewear advertising ought to embody a variety of physique varieties, together with plus-size people, as a result of glasses should not restricted to skinny folks alone. By showcasing various faces and our bodies, eyewear manufacturers can problem the dominant narrative and dismantle the dangerous ideologies…”
With that superb in thoughts, Autianna Wilson created this marketing campaign utilizing AI to assist her form the visuals of what she want to see, and it’s stunning! She continues, “True inclusivity goes past tokenism and requires real illustration of various ethnicities, physique varieties, and backgrounds. Eyewear manufacturers should take accountability for his or her position in perpetuating societal magnificence requirements and actively work in the direction of making a extra inclusive and empowering advertising setting.”
We agree 1000%. Having illustration in each side of our lives is vital! From Magnificence campaigns, TV and Motion pictures to Clothes and now, Eyewear, with the ability to see oneself is essential and significant to affirming our fantastic thing about our our bodies.
To be taught extra about Autianna and what companies she affords, go to Eyewearloveaffair.com!
What do you concentrate on this AI-generated plus dimension eyewear marketing campaign? The fashions, the seems to be, the end result? Is that this a marketing campaign that will encourage you to buy from a selected eyewear model?
Higher but, what challenges do you’ve got on the subject of looking for frames and glasses? Do YOU have any challenges that Autianna addresses on this marketing campaign?
