Indie Fragrance Model Highlight: Poesie

Every week in Indie Fragrance Model Highlight, we query completely different manufacturers to search out out extra about their model and the folks behind it. This time we query Joelle Nealy from Poesie.

About You​

Inform us who you’re?

Ah, an existential query I’ve been asking myself for years. Professionally, I’m the perfumer/proprietor at Poesie, an indie fragrance model established in 2015. So far as every little thing else goes, I’ve all the time vibed with what Bob Dylan mentioned: “I modify in the course of the course of a day. I wake and I’m one particular person, and once I fall asleep I do know for sure I’m anyone else.”

How did you get into the fragrance trade?

I’ve beloved fragrance since I used to be slightly woman admiring the attractive and mysterious bottles on my mother’s self-importance, however I by no means dreamed it might change into my profession. Then, a buddy gave me a DIY equipment with fragrance oils of various notes, and I used to be instantly obsessed. One may even say hyper-fixated (shoutout to my fellow ADHDers!). There have been hours studying, researching, and experimenting. I used to be working as the chief director of a nonprofit on the time, fully burned out, and desperately in want of a inventive outlet. Working at a small nonprofit doesn’t go away one with numerous disposable earnings for what’s, it seems, a really costly pastime. In flip, Poesie began as a part-time solution to fund my habit to purchasing new aroma chemical compounds, and I noticed I needed to spend my time desirous about fragrance, and never my “actual” job.

What was the primary fragrance you ever bought?

I’m fairly positive it was one thing pink with a fairy on the bottle, again once I was utilizing chalk as make-up as a result of I used to be six and didn’t have the actual stuff to play with. My first actual fragrance was Acapella by Mary Kay, which I beloved and was a favourite of my very glamorous grandmother. We’re speaking skanky musk, aldehydes, spices and florals, simply what each sixth grade woman goals of. I nonetheless love that scent, and I’ve a classic bottle I put on on particular events.

What’s your favorite meal?

My mother’s pecan pie. I believe that qualifies if the slice is sufficiently big.

The place is your favorite place?
I’ve a classic blue velvet couch that I purchased from the property of a lady who was clearly dedicated to masking every little thing she owned within the most quantity of fringe and tassels. Give me a wet day, a e book, a cup of tea, and that couch, and I’m in heaven.

Do you may have an fascinating occasion trick or any hidden skills?

I all the time discover 4 leaf clovers. I’ve discovered so many I’ve misplaced rely.

Who would play you in a movie of your life?

Positively a chunk of clay. If the movie of my life just isn’t claymation, I’ll riot.

About Your Model​

Describe your model in a single sentence.

Fragrance for girls and gentlethems who love books, tea, and nerdy stuff.

The place does the identify of your model come from?

I believe it’s extremely fascinating how odor is the one sense that bypasses the thalamus, which is the sensory gatekeeper of the mind. On this course of, odor goes straight to the olfactory cortex, which is the way it attaches to recollections and feelings in such a singular approach. I really feel like poetry does the identical factor, in order that impressed the identify )however in French for the aesthetic).

Who’re your perfumes for?

Anybody. It’s essential to me that each one of our clients can discover themselves in our model, no matter their gender identification, race, faith, the physique they reside in, age, and so forth.

Inform us about your newest fragrance.

The newest Poesie assortment is named “We Coronary heart Cardamom” and is impressed by the love of cardamom throughout the Poesie workforce and our followers. I needed to discover completely different features of cardamom: its citrusy freshness, its cozy heat, its woodiness. It’s such a magical ingredient.

If somebody needed to strive your fragrances, which one would you advocate they fight first and why?

I don’t assume you possibly can go mistaken with Madar, which is our greatest vendor and for good cause. It’s impressed by Persian rice pudding, with notes of creamy rice pudding, orange flower water, saffron, cinnamon, cardamom, dried rose petals, and sugared pistachios. It’s sort of like a hug in a bottle.

What challenges do you wish to overcome on your model?

The largest problem Poesie faces proper now could be capability. How do you create a high quality, handmade product at an accessible worth level from an organization with nice customer support, a fast turnaround time, and maintain all of that up as you develop? (In the event you’re studying this and have the reply, please message me.)

What is exclusive about your model?

I created Poesie as a solution to appease my very own yearning for perfume adventures, and in a market crammed with so many decisions – even throughout the indie perfume world – Poesie continues to be distinctive in its soul and its literary roots. We’ve additionally prioritized an awesome buyer expertise from the very starting and maintain that in focus at the same time as we proceed to develop.

Discover out more about Poesie here.