D.Louise secures funding from former Gymshark CEO

London-based jewelry model D.Louise has secured an funding from former CEO and govt chair of Gymshark, Steve Hewitt – who’s becoming a member of the enterprise as funding director.

Based in 2021 D.Louise seeks to redefine the jewelry trade by “creating high-quality, aesthetic jewelry at reasonably priced costs”.

D.Louise’s funding builds upon a profitable two years since inception, an annual progress charge exceeding 100% within the coming yr, giving the model the inspiration to take the model world.

D.Louise founder Olivia Jenkins began the model as she noticed a real hole available in the market for on a regular basis jewelry that wouldn’t tarnish after just a few wears.

By a lot analysis she discovered a fabric that’s extremely sturdy – that means all items might be worn within the bathe, while exercising and sleeping with none hurt or harm.

Jenkins and the group started working with Hewitt, by his advisory enterprise Whanau in February 2023.

The model wasn’t looking for funding, nevertheless when Hewitt approached them about working collectively on an extended term-basis – they felt his expertise and experience can be invaluable to scaling the enterprise.

D.Louise plans to make use of the funding to additional speed up its growth efforts – rising consciousness by partnering with key ambassadors and internet hosting offline activations corresponding to pop-ups and occasions.

At current the largest markets are the UK and the USA with 95% of gross sales originating from the 2 areas.

Jenkins mentioned: “We’re thrilled to welcome Steve as our funding director. As a younger and quickly increasing direct-to-consumer model, we’re excited to have Steve’s experience on board to propel us in direction of additional growth. We aspire to not solely dominate but additionally redefine the market, and Steve’s intensive expertise, significantly his contributions to the direct-to-consumer large, Gymshark, will show invaluable on our journey.”

Hewitt added: “As of late companies with real, credible and compelling origin tales are a uncommon gem. Olivia Jenkins and the D.Louise group have constructed the model round objective and galvanizing a group which is unbelievable to see and one thing very particular. The Whanau group and I are extremely excited to be a part of their future journey and can’t wait to hitch them as we develop the model internationally.’’