Cheer to your ears! The snazzy earring firm supporting carers — That’s Not My Age

Helena Fischer founding father of Cheerings


‘ Till you expertise caring for somebody with dementia, or any type of sickness or situation, you don’t know what to anticipate or do,’ says Helena Fischer, a model guide whose mom has dementia, ‘ Usually you might be left realizing the one you love is struggling, it’ll solely worsen and that’s robust.’ Given the circumstances (her dad had died out of the blue, two years beforehand), Helena and her sister needed to learn to care for his or her mom, ‘ I used to be fortunate that I didn’t have to surrender work, however over various years – till it turned clear it wasn’t protected for mum to reside in our household residence – we wanted to shift our lives to assist her reside her beforehand impartial day-to-day.’

This expertise launched 50-year-old Helena to the broader world of unpaid carers, of all ages (there are an estimated 13.6 million unpaid carers within the UK). ‘ It made me realise how life-limiting and tough it’s for thus many individuals in the identical place; with all several types of challenges. Many take care of family members alone and that’s why the work and message of the Carers UK charity is so essential.’ In November 2022, she determined to do one thing about it. With the intention to help carers and ‘deliver a little bit cheer to each ear’, she launched Cheerings a web site promoting a number of new and classic earrings, with 10% of earnings going to Carer’s UK.

The small assortment options an eclectic vary of designs, from stylish clip-ons to sparkly studs and vibrant chandeliers (throughout the £20 mark). There may be additionally the choice to purchase classic, together with some retro-tastic door-knockers and faux pearls – excellent should you choose to buy second hand.


Three cheers for Cheerings!



Analysis by Helen Johnson.